
Topical
Index

This page lists topics
or ideas together with a couple of sentences about each. They are hotlinks
to more substantial discussions. Rather than present ideas in a sequence,
as would occur in a workshop or seminar, you can create the order that
is most beneficial for you.
Administration vs.
Management
Natural allies or natural
adversaries?
Advertising
The most misunderstood
concept in law practice development
Agendas
War stories are usually
about wars fought in the past, not those to be fought in the future.
Anchoring
A market research concept
important to law practice developers.
Balkanization in Law Firms
Bal - kan - ize: to
divide into small, quarrelsome, ineffectual states. Effective harmony within
your law firm is a necessity.
Benefits of Client Research
Client
Perceptions
Office
Administration
Practice
Development
Marketing
Professionalism
Ethics
Malpractice
Firm
Mergers
Client Satisfaction
Client satisfaction
is a conclusion in the mind of the client roughly defined by the verbal
equation; experience over (or measured by) expectation. It is a central
concept in the success of a law firm from recommendation rates and client
cross education to setting and collecting fees..
Clientcentricsm
Research
Most firms get most
of tomorrow's work from today's clients. If you would like some control
over how much work tomorrow will bring, or what kind of work it will be,
you must understand the legal service experience from the clients' perspective.
Consulting
and Coaching 
Where each fits in and how
each benefits a Lawyer and Law Firm
Continuums
Meaningful, Measureable
Shades of Gray - ordinal, sequential relationships
Core Concepts
Relationship principles
between members of the legal profession and the real world.
Data Base Practice Development
Data base practice development
deals with the gathering, organization, analysis and use of information.
Executive Summary
Executive Summary of
the economic benefits to law firms of planning, market research & improved
communications.
Fees
The taxes we levy -
the taxes they pay
Formatting Your Firm
There are a number of
analogy based terms of art that describe this process, 'taking inventory'
for example. The planning process that will achieve your vision and mission
requires a defined starting point.
Glossary
The more complicated
(many parts) and complex (many relationships between the parts) a situation
or problem, the greater the human value of simplicity in the analysis of
the situation or solution to the problem. When "buzz words" abound,
having simple, concise definitions for important words or phrases is a
benefit.
Lawyer Jokes
Warning: do not read
to any lawyer with heart or bladder weakness.
Management Inertia
Choosing to stay the
course is still choosing. The presumption that icebergs won't drift into
your path creates blockbuster movies.
Market Research
Don't mistake this for
advertising. Don't mistake this for a crystal ball.
Market Share
Okay, so it's your share
of the market. What does that mean?
Myths & Prejudices
Hidden from those who
harbor them
Newsletters
When to hold 'em, when
to fold 'em.
Positioning
The process by which
we receive and evaluate data used in decision making. The basis by which
we can research, measure and analyze that process and use the results to
predict future decision making behavior. How we categorize this information
into 'ladders' for goods or services and how potential clients use these
'ladders' to purchase our services.
Practice Development Efficiency
The relationship of
resources of every kind to the progress of achieving practice goals.
Retreats
Getting away from it, getting away with it.
Simplicity
The subtle difference
between simple and simple minded.
Success
Barking
up the right tree.
Talking Points
Ideas, issues, topics
or whatever else they're called that relate to your law firm's future and
that come up, or can be brought up in conversation.
Vision
Overall
The most important element
in a satisfying law practice
Practical
Considerations and Caveats
We learn by dialogue. We invite your comments by e-mail
or toll free call.
Advocates Management, Inc.
1332 South 26th Street
Manitowoc, WI 54220
Voice: (toll free)(877) ADVOCATES
Fax: (920) 684-4414
E-mail: info@advocates.com
Clientcentricsm Research,
Success at Lawsm, Helping Law Firms Win The Futuresm
and Personal Attorney are all trademarks
and service marks of Advocates Management, Inc., and may not be used
without its express written permission. All of the materials in this web
site are the copyrighted property of Advocates Management, Inc., and may
not be printed, copied, transferred, downloaded or the like without our
express written permission. However, that permission is usually given and
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