|Data Base Practice Development [DBPD] is the
theory, method and practice of using client and market specific information
to efficiently accomplish the mission of the law firm and attain the vision
of its stakeholders.
Data Base Practice Development identifies programs in service
of the firm's practice development plan.
- Today, all of us, including clients and potential clients are
constantly bombarded with more information than can be processed or assimilated.
- We all seek to manage this overload by categorizing and positioning
the information we receive.
- Individuals primarily categorize incoming information by its
- We can enhance the satisfaction and value we provide to clients
and potential clients by being a source of relevant information.
- To become a source of relevant information we must ourselves
gather,organize and use that information about clients and potential clients
which allows us to 'tailor' the information we present to them to their
individual circumstance and situation.
Relationship to the Firm's Practice Development Plan
- Data base practice development programs are part of the firm's
practice development plan.
- The practice development plan must come first, otherwise the
Data BasePractice Development programs will be inefficient and chaotic.
- Like any program, Data Base Practice Development must equally
serve the vision of the stakeholders and the mission of the firm as well
as thesatisfaction of clients and potential clients. Public service may
be a motivation, but personal satisfaction and reward make it happen.
- If a firm doesn't have a practice development plan, establishing
one should take priority over data base practice development programs.
- Prioritize the data to be captured based on its value to the
goals of the program.
- Data capture must be universal and immediate.
- Data can be captured from public as well as private sources.
- Data must be managed so that the effectiveness of the DBPD program
can be measured, reviewed and the program itself modified or enhanced.
- Integration with existing firm "systems".
- DBPD rarely requires new hardware, often involves software modification.
- Client Acquisition
- Relation to recommendations
- Third party communications
- Client Retention
- Relationship maintenance
- Positioning activities
- "Value added" client communications
- Targeted client education
- Firm resource allocation
Feedback and Program Modification
- First evaluation should be no less than 12 months after program
modification,18 to 24 months after program initiation.
- Measure impact in terms of firm positioning and practice environment
- Measure efficiency of program in terms of alternative client
educationor satisfaction options.
- Enhanced goodwill value of firm.
- Program Efficiency
- Alternative development programs
- Technology Enhancements
AMI DBPD Programs
- AMI provides market and Clientcentric(TM
) research benefits that make Data Base Practice Development programs an
efficient tool in practice development.
- AMI provides benefits to our law firm clients in practice development
planning and facilitation assistance. (Facilitators are trained, impartial
third party moderators who conduct focused planning sessions thereby enabling
all stakeholders to freely participate).
- AMI provides CLE credit approved seminars.
- AMI trains stakeholders, lawyers and non-lawyers alike, on program.
for your planning, facilitation and Data Base Practice Development needs.
Advocates Management, Inc.
1332 South 26th Street
Manitowoc, WI 54220
Voice: (877) ADVOCATES (toll free)
Fax: (920) 684-4414
Who We Are