Data Base Practice Development

Data Base Practice Development [DBPD] is the theory, method and practice of using client and market specific information to efficiently accomplish the mission of the law firm and attain the vision of its stakeholders.

Data Base Practice Development identifies programs in service of the firm's practice development plan.


  • Today, all of us, including clients and potential clients are constantly bombarded with more information than can be processed or assimilated.
  • We all seek to manage this overload by categorizing and positioning the information we receive.
  • Individuals primarily categorize incoming information by its relevance.
  • We can enhance the satisfaction and value we provide to clients and potential clients by being a source of relevant information.
  • To become a source of relevant information we must ourselves gather,organize and use that information about clients and potential clients which allows us to 'tailor' the information we present to them to their individual circumstance and situation.

Relationship to the Firm's Practice Development Plan

  • Data base practice development programs are part of the firm's practice development plan.
  • The practice development plan must come first, otherwise the Data BasePractice Development programs will be inefficient and chaotic.
  • Like any program, Data Base Practice Development must equally serve the vision of the stakeholders and the mission of the firm as well as thesatisfaction of clients and potential clients. Public service may be a motivation, but personal satisfaction and reward make it happen.
  • If a firm doesn't have a practice development plan, establishing one should take priority over data base practice development programs.

Data Capture

  • Prioritize the data to be captured based on its value to the goals of the program.
  • Data capture must be universal and immediate.
  • Data can be captured from public as well as private sources.

Data Management

  • Data must be managed so that the effectiveness of the DBPD program can be measured, reviewed and the program itself modified or enhanced.
  • Integration with existing firm "systems".
  • DBPD rarely requires new hardware, often involves software modification.

Data Utilization

  • Client Acquisition
    • Relation to recommendations
    • Third party communications
  • Client Retention
    • Relationship maintenance
    • Positioning activities
    • "Value added" client communications
  • Targeted client education
  • Firm resource allocation

Feedback and Program Modification

  • First evaluation should be no less than 12 months after program modification,18 to 24 months after program initiation.
  • Measure impact in terms of firm positioning and practice environment considerations.
  • Measure efficiency of program in terms of alternative client educationor satisfaction options.
  • Enhanced goodwill value of firm.
  • Program Efficiency
    • Alternative development programs
    • Technology Enhancements

AMI DBPD Programs

  • AMI provides market and Clientcentric(TM ) research benefits that make Data Base Practice Development programs an efficient tool in practice development.
  • AMI provides benefits to our law firm clients in practice development planning and facilitation assistance. (Facilitators are trained, impartial third party moderators who conduct focused planning sessions thereby enabling all stakeholders to freely participate).
  • AMI provides CLE credit approved seminars.
  • AMI trains stakeholders, lawyers and non-lawyers alike, on program.

Contact AMI for your planning, facilitation and Data Base Practice Development needs.

Advocates Management, Inc.
1332 South 26th Street
Manitowoc, WI 54220
Voice: (877) ADVOCATES (toll free)
Fax: (920) 684-4414

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